Sue founded Shellcove in 2004 following a career of over 25 years as a marketing/events and business development professional for a number of organisations. Prior to this, Sue founded Generation in 1993, a creative agency offering advertising, and design services across a broad spectrum of clients.
With a reputation for developing and understanding the needs of business and delivering solutions to match those needs from a wide scope of expertise, Sue has formed many collaborative relationships with large organisations and SME’s providing support and advice.
Sue is a board member of the Irish Banking Culture Board, a board member of Mircrofinance Ireland and a council member of the Small Firms Association. She holds an MBA from Dublin City University, a Diploma in both Digital Marketing and Print Management and is a graduate of the IMI Business Development Programme. As a result of representing small business through her role on the SFA Council with many government agencies and other stakeholders, Sue understands the needs of businesses across many sectors.